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Alice in Wonderland Inspired FLOR

Interface, the maker of those carpet tiles that so many of you love (myself included!), has one of the best advertising campaigns out right now.  Forget Betty White & her Snickers, these tantalizing print ads introduced at last years NeoCon have me lusting over their carpet.  I'm not a huge fan of wall-to-wall carpet, but it has its place in a lot of settings.  Keep in mind this is the commercial/contract side of their business, but so many of these styles can translate into the home.


Advertising for carpet is obviously quite boring & uninspired - which is why I was so pleased, but not surprised, to see this from FLOR.


Another great thing about Interface FLOR - they use stickers to adhere the carpet tiles together - meaning no VOCs or other off-gassing glues.  & trust me, this is HUGE.  Plus, it adds LEED points to your projects, which is all the rage these days :)  Here are a few images of installations I grabbed off of their website:


We have a FLOR area rug under our dining room table.  It's been perfect for us, as many spills have made their way down to the I just swap out the offending tile with a fresh one & voila! it's like a brand new rug.


 What do you think of this campaign?  Have you used FLOR tiles before?  If so, do you LOVE them?

Also, Tim Burton's Alice in Wonderland comes out March 5th - will you be there?

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Reader Comments (4)

Love this post...I hadn't seen any of these ads. Very well executed. Thanks!

February 10, 2010 | Unregistered CommenterKyle Knight

I am loooooving this!! I hate carpet and somehow this ad has made me excited about it! Great find.

PS: Can we have a movie night to see Alice??

February 11, 2010 | Unregistered CommenterElle

I just did a Flor install on our stairs and loved it! And how is it possible that I didn't know about your blog until now (thanks to Perfume for sharing it)? I'm adding it to my Google Reader and blog roll now.

February 17, 2010 | Unregistered CommenterAmanda

I grew up absolutely in love with everything Alice and even sang in a band for a few years called "Alice's Tin Pony" -one of the stories in the series. I can't wait for the movie.

BUT, I happened across your site through the FLOR page on Facebook. Very cute stuff! I really like your posts and added you to my Blogroll. Always nice to find other blogs with a similar design sensibility based in my area. Take care!


February 27, 2010 | Unregistered CommenterAlana

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